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Profiles
in challenging communications management |
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NEWS |
July 22, 2007
eNNOVATE 2007 will hold at the MUSON Centre from August 16
-18. In a Wi-Fi environment...
read |
July 22, 2007
Corporate participation in eNNOVATE 2007 confirmed for
Cisco, DHL, MTN...
read |
July 22, 2007
Nigeria's Broadband Barometer to be unveiled at eNNOVATE
2007...
read |
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Nokia
XLR8 managed all of Nokia’s communications prior to its
establishing a Nigeria office in 2006. In September 2005,
Nokia’s globally released press statement on its sale of its
billionth phone in Nigeria was re-worked and released with
attendant media analysis by XLR8 in Nigeria winning strong
government and key stakeholder attention and focus for
Nokia.
In addition, XLR8 organized and facilitated structured
interactive sessions between Nokia and key segments of the
Nigerian media.
XLR8 also managed Nokia’s official launch in Nigeria. Using
our contacts within the Federal Ministry of Communications
and the Nigerian Communications Commission, we helped secure
government participation at the highest level in Nokia’s
formal launch and developed key briefing documents for
either side.
XLR8 oversaw Nokia’s communications including the launch of
its L’Amour range of mobile phones in Ghana and Nigeria
until it relinquished the business in August 2006.
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eTranzact
XLR8 developed a new global pay-off-line, Your easier way to
pay, for this multinational multichannel payment platform,
consistent with the company’s unique selling proposition.
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Ericsson West
Africa
XLR8 conceptualized and developed a globally-lauded internal
communications organ for Ericsson to enable it better manage
the increasingly complex communications needs of several
hundreds of staff working in major locations across the
region.
XLR8’s globally syndicated review of Mobile Media and
Applications,
http://www.mobilemediaapplications.com/?page_id=44 , a
book authored by 5 Ericsson staffers, has been hailed as a
commendable exercise in showcasing organizational thought
leadership.
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Useful resources |
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Internal
Newsletter of Ericsson, West Africa |
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Internal Newsletter of
Ericsson, West Africa |
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eNNOVATE Expo
(www.ennovate-expo.com)
XLR8 inaugurated the eNNOVATE Expo series in 2005 with
an objective to help deepen the spread of ICT adoption in
the developing world. Since conceptualizing this idea, the
company has resolutely pursued it, with modest year-on-year
successes. The eNNOVATE brand is gradually evolving and
continues to command the respect and admiration not only of
government but also of key technology-driven brands. It is
the only specialized ICT exhibition in West Africa in which
participation is spread across a wide industry segment that
spans way beyond telecom and core IT companies. (Over 19,000
attendees in 2006).
eNNOVATE symbolizes a quality in XLR8 to conceive dreams and
pursue such with tenacity to a logical conclusion.
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Expanding the
role of the Blog as a communications tool
In July 2007, XLR8 conceived of a way to help manage
public angst against telecom operators for perceived
shortcomings in quality of service delivery. It introduced
blogging into the communications management business in
Nigeria. Using a blog
http://www.ennovate-expo.com/blog/index.php it daily engages
readers with vital information and education about the true
state of the telecom industry and the challenges it faces,
with the objective of facilitating understanding and better
consumer empathy for the telecom operators. The blog
recorded over a thousand visits within its first two weeks
of deployment.
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