September 15, 2004

XLR8 is launched in a colloquium held in Lagos and chaired by former Nigerian Health Minister, Julius Adelusi-Adeluyi. Speakers are Adrian Wood, formerly Chief Executive Officer of MTN Nigeria, Pat Utomi, Professor of Political Economy at the Lagos Business School and Calixthus Okoruwa, founding Chief Executive Officer of XLR8

December 2004

Its first staff outside of the CEO, Mimi Deke is hired

January 2005

XLR8 begins consulting for IBM West Africa

March 2005

XLR8 begins inaugural eNNOVATE Expo, an exhibition and conference series on technological innovation. Nigeria’s Minister of Communication, Cornelius Adebayo, personally flags off the event which features Hewlett Packard and the telecom companies, Mtel, Starcomms, Reltel (now Zoom Mobile), the Internet Service Provider, Accelon and many more.

September 2005

XLR8 begins consulting for Ericsson West Africa

September 2005

XLR8 begins consulting for Nokia Nigeria

March 2006

XLR8 holds a sequel to eNNOVATE Expo. Like the maiden expo, it is personally flagged off by Cornelius Adebayo, Nigeria’s Communications Minister. Participants this time include Nokia, DHL, MTN, Ericsson, Starcomms, APC, Accelon and others.

March 2006

XLR8 begins consulting for Cisco West Africa

May 2006

XLR8 begins consulting for eTranzact, a multichannel payment platform. By December 2006, the company acknowledges a considerable improvement in its brand visibility and enhanced understanding and appreciation of its offering by key customers with an accompanying enhanced patronage.

August 2006

XLR8 discontinues working for Nokia.

May 2007

XLR8 wins a competitive bid by eight communication consultancies for the MTN Corporate Communications business. It begins consulting for MTN, Nigeria’s most formidable corporate brand.

July 2007

XLR8 relinquishes the Ericsson business

July 2007

XLR8 is hired by Unity Bank to propose and implement a strategy for the launch of four new products and execute the launch. In the process, XLR8 executes Nigeria’s first ever private-sector organized Durbar among a combination of experiential marketing initiatives. At the conclusion of the launch activities in January 2008, Unity Bank brand visibility rises considerably while its share price rises by sixty percent.

July 2008

XLR8 begins consulting for the Nigerian subsidiary of Africa’s leading pay TV operator, Multichoice Nigeria, alongside its sister companies in Nigeria, SuperSport and M-Net.

October 2008

XLR8 begins consulting for Main One Cable Company on the Main One cable project, a cross-continental submarine fiber optic network linking Africa with the rest of the world, via Europe.

October 2008

XLR8 wins a competitive bid among some of Nigeria’s leading consultancies, for the communications management consultancy for Stanbic IBTC Bank and its subsidiary companies.

January 2009

XLR8 commences work on the Stanbic IBTC brand. Among its innovations are the conceptualization, development and production of a customer magazine, the first ever in the entire Standard Bank Group.